MAURIZIO DISTEFANO LICENSING

Maurizio Distefano the evolution of Licensing is the agency that anticipates licensing trends through strategic vision, passion, and a tailor-made approach. Founded by Maurizio Distefano, president and leading figure in the licensing industry, the agency combines experience, innovation, and deep market expertise.

In addition, Maurizio Distefano and his business partner Michela Marchese Patti provide consultancy services to companies and Licensors looking to operate professionally and profitably in the licensing industry, developing tailor-made projects designed to meet each company’s specific needs.

The agency’s constantly evolving portfolio includes some of the most beloved and highly successful IPs in Italy and worldwide across the Entertainment, Brand, and Music sectors.

Bluey, Bing, Masha and the Bear, Care Bears, Fender, AC/DC, and Pink Floyd are just some of the agency’s successful properties and brands, representing innovative, high-potential licensing opportunities for companies and commercial partners.

Every project is managed through all its stage: from contract negotiation and product development to marketing and retail activations, with continuous and hands-on support.

Thanks to the in-house management of digital and social media activities, the team creates authentic connections between brands and audiences, strengthening awareness, engagement, and market positioning.

The properties available in the agency’s portfolio include:

Entertainment: Bing, Bluey, Masha e Orso, Masha e i tre Orsi, Papallas, Idefix e gli Irriducibili, CoComelon, Blippi, Little Angel.

Brands: Care Bears, Asterix, Polaretti, Skibidi Toilet.

Music: Fender, AC/DC, Pink Floyd, Iron Maiden, The Rolling Stones, Motörhead, Oasis, Britney Spears, David Bowie, The Police, John Lennon, Genesis, Miles Davis, and many more.