INFO POINT
Everything you need to know
before arriving
Directions, tips, and practical information to help you get around easily, make the most of your time, and enjoy every moment of Milano Licensing Day.
from 9:00 AM to 7:30 PM, at the Nhow Hotel — Via Tortona 35, Milan
REGISTRATION AND ACCESS
Registration for the event also includes access to the Kick-off Event ‘Pop Culture Connections’ on September 16, 2026, starting at 5:30 PM. The event is reserved for registered participants.
Find out more
On September 17, present your E-Badge at the entrance to gain access to:
Pitch – Madrid Room – ground floor
Special Events – Madrid Room – ground floor
T35 (access via the first-floor terrace)
Brand Jam Meet The Unexpected – Paris Room – first floor
E-BADGE
You will receive the E-Badge by email once you have registered on the website.
Print it out and take it with you to speed up entry on site.
If you don’t receive it, check your user area → Orders or collect your badge and lanyards at the welcome desk on the day of the event.
NHOW HOTEL SPECIAL RATE
We have a limited number of rooms available at a special rate at the Nhow Milano Hotel, bookable through the dedicated link while availability lasts.
The special rate agreement is valid until July 31, 2026.
CATERING AREA
The catering area in the Gallery is reserved for holders of Visitors – E-Badge .
The Paris Room on the first floor – The Parigi Café is open to everyone
The Nhow Restaurant on the ground floor offers a set menu for €15 per person Reserved for E-badge holders at Milan Licensing Day and Press Day
(buffet with seating, from 12 to 2 pm)
HOW TO GET THERE
BY TUBE
Line M2 → Porta Genova railway station → then a 10-minute walk along Via Ventimiglia and Via Tortona to number 35
BY BUS
Bus 68 → stop Via Tortona / Via Bergognone
Bus 90/91 → stop Via Solari / Via Stendhal
From the stops, nhow Milano can be reached with a short walk.
BY TRAM
Tram 14 → stop Via Solari / Via Stendhal
Tram 2 → stop Via Valenza / Via Gorizia
BY CAR
To reach nhow Milano by car, enter the following address in your navigation system: Via Tortona 35, Milano
FAQ
Do you have a question?
YOU’RE IN THE RIGHT PLACE
Answers to the most frequently asked questions about Milano Licensing Day: participation, tickets, services, and event organization. If you can’t find what you’re looking for, contact us.
Milano Licensing Day is Italy’s leading event for the licensing and brand market. It brings together brand owners, licensing agents, licensees, retailers, marketing and distribution professionals for a day dedicated to networking, business matching, pitches, and presentations of new properties.
The next edition of Milano Licensing Day will take place on September 17, 2026.
If you work in licensing, this event is likely for you. Here’s who you will meet:
- Brand owner
- Licensing agencies
- Licensees
- Retailer
- Entertainment companies
- Marketing and communications professionals
- Distributors
- Media and industry press
If you’re not sure what ‘licensing’ means, don’t worry: after the first coffee break, you’ll find out.
It is possible to attend the event by registering through the official Milano Licensing Day website. Once registration is completed, users receive a personal e-badge to access the event. Access details and any participation fees are specified annually in the Tickets section of the official website.
If you want to participate as a sponsor or exhibitor, you can contact the organization directly by writing to:
📩 evento@milanolicensingday.it
We will help you find the most suitable solution for your brand.
The event takes place at the Nhow Hotel in Milan, at Via Tortona 35. We are in the heart of Milan’s creative district, where design, fashion, communication, and licensing essentially share the same environment.
No need to panic.
Write to us at: 📩 evento@milanolicensingday.it
We will reply as soon as possible (without mysterious chatbots or incomprehensible automated messages).
