PROGRAM 2026
The full event,
in a click.
Everything you need – what, when, where, and who – to navigate the key moments of Milano Licensing Day from start to finish.
POP CULTURE CONNECTIONS
ARE YOU ALREADY IN TOWN?
DON’T MISS THE EVENT WITHIN THE EVENT
JOIN POP CULTURE CONNECTIONS
On September 16, explore with us the connections between pop culture, marketing and licensing.
PITCH SESSIONS
The heart of the event: fast, targeted 20-minute conferences to share visions, strategies and news with a qualified audience.
Madrid Room
09:3009:50
BANDAI NAMCO EUROPE
From Japan to the World: Turning Iconic IP into Licensing Success
Madrid Room
10:0010:20
BOOSTER MILANO
Ideas, collaborations and strategies
Madrid Room
10:3010:50
RAINBOW
All the news for 2027
Madrid Room
11:0011:20
MAURIZIO DISTEFANO THE EVOLUTION OF LICENSING
Successful properties for high-value projects
Madrid Room
14:0014:20
DEAPLANETA ENTERTAINMENT
Iconic Brands. Tomorrow’s Stories
Madrid Room
14:3014:50
TOEI ANIMATION EUROPE
Madrid Room
15:0015:20
MATTEL
Mattel Brands, Timeless and Timeley
Madrid Room
15:3015:50
RAI COM
From Animation to Prime Time: Rai Com Licensing for Every Market Audience
Madrid Room
16:0016:20
SANRIO
Sanrio’s new playground: phygital, the ultimate consumer touchpoint for Hello Kitty and Friends fans.
SPECIAL EVENTS
Deeper conversations: exclusive 40-minute meetings with high-end catering, aperitivo or lunch.
Madrid Room
11:3012:30
HASBRO – Special Event APERITIF
Exclusive event dedicated to what’s next on the Hasbro IPs scene.
T35
12:4013:20
Paramount Global - Special Event LUNCH
Paramount: from screen to shelf, all the news of the years to come.
VERTIGO
16:3017:30
WARNER BROS. DISCOVERY - CLOSING PARTY
Big stories, endless opportunities
BRAND JAM MEET THE UNEXPECTED
High-Content Talks: dedicated to innovative projects and out-of-the-box ideas. A more intimate and focused format designed to explore insights, case studies, and new perspectives.
Parigi Room
10:4011:10
JAKALA X BIALETTI
New Approaches to Sponsorship and Brand Extension in Loyalty Marketing.
Bialetti, an iconic symbol of Italian heritage around the world, embodies a wealth of powerful brand attributes. Its unexpected connection with the world of sport became the key to a successful loyalty campaign developed by Jakala for Italy’s largest grocery retail chain.
How did this unusual partnership come to life, and what made it so effective?
Find out with Gianpaolo Alfonso – Managing Director – Jakala, during the Brand Jam Meet the Unexpected session at 10:40 AM.
Parigi Room
12:3013:00
PANINI GROUP
The ecosystem of collectable and collecting.
Fanbases, scarcity, blind boxes, drops, co-marketing, premium activations and exclusive content: techniques that have been part of Panini’s DNA since 1961. A journey into the dynamics that turn passion into engagement, and engagement into value for brands, content and collections.
A journey into the dynamics that turn passion into engagement, and engagement into value for brands, content and collections. With Martina Limoni Collectibles and Distribution Italian Market Director, Andrea Barbieri Sales Manager – Partnerships & Promotions, Stefania Simonini – Publishing and Licensing Manager, Andrea Guidetti – Comics Product Manager, Panini Comics e Licia Dallolio, Senior Licensing Manager – Panini Group.
Parigi Room
14:1514:45
DNSTY & Warner Music Italy
The Sound of Branding: Strategies and Synergies Between Music and Licensing
As superfans fuel the growth of the music industry, building communities and creating licensed activations around music artists has become an essential marketing lever. Join DNSTY and Warner Music Italy for a conversation packed with case studies.
Let’s talk with Axel Arizzi, Marketing Director | DNSTY, and Matteo Bresaola, Brand Partnership Manager | Warner Music Italy
